Co-founder Charlotte, marketeer, geek, hockey & crochet nut, parent and babywearing advocate is passionate about passing on her knowledge to help others be the best they can be.
Charlotte has worked in telecoms & IT across varying roles from Unix support through strategy to Senior Marketer; in companies big and small, national and international both in the UK, and across the world. These include ICL, Vodafone UK, Vodafone Group, Vodafone New Zealand and consultancy for Ntegra Ltd.
Charlotte is particularly adept at getting to the nub of the customer need, having used and created effective segmentation approaches to ensure maximum success in proposition delivery.
She spent several years as the Mrs Christmas of Vodafone UK, designing and delivering Christmas marketing plans including defence against a competitor launch of iPhone. She was also responsible for designing a new customer centric price plan that required cooperation from all board members to achieve and delivered connections 20% above target and the number 1 spot for new connections. She created the family based proposition that launched 2 months prior to a key competitor again delivering significant market advantage.
Her favourite work experience was pitching Blackberry to the 4 chiefs of staff of the New Zealand army.