Management Dynamics Case Study
About our client
Management Dynamics deliver bespoke leadership and management development, working hand in hand with HR leaders to achieve the change to behaviours their clients require. Their existing customers cover a range of blue chip corporates, large media businesses and military organisations, worldwide, with hubs in the UK, Europe and the Middle East. Their courses are customised in content, style and delivery, with most clients opting for a combination of virtual real time classrooms with traditional blended learning of face to face and online. They also deliver Korn Ferry Certification courses to the HR practitioner and business partner community.
What was the problem?
Management Dynamics have had a successful two years since launch, but like many busy small businesses found themselves without the time or toolkit to develop a strategic marketing plan to accelerate their success. What they did have was an awareness of the importance of choosing where to focus their efforts, and came along to one of our Brief Encounter workshops to create their own marketing plan. A few months later, having reflected on the options they had, they contacted us again for further support in creating a robust strategic marketing plan which would achieve their business objectives, and aid their brand growth as a maturing business.
What did we do?
Our initial meeting was with the two founders of Management Dynamics, where we asked lots of questions to gain a deeper understanding of their business and where they want it to go. This enabled us to discuss and evaluate options and identify some quick wins for them.
From this, we drafted a customer-centric sales and marketing plan.
The next stage was a one day workshop with the wider Management Dynamics team where we refined the sales and marketing plan, and facilitated some significant strategic decisions by the Management Dynamics team, resulting in the production of a marketing plan which was bought into and agreed during its construction, and the inputs we required to create Awesome Briefs for updating their branding and website.
What was the outcome?
Management Dynamics made some crucial decisions in the workshop relating to their business structure, which will give both them and their customers a greater range of products whilst simultaneously simplifying their headline offering. We identified the key areas that would make a difference to their business objectives and practical actions they could implement straight away. A week later we delivered the written up plan for the next 12 months, with specific tasks and responsibilities already allocated.
We have an Awesome Brief in progress to engage the right brand and web developer for Management Dynamics. By January 2019 they will have a new website, logo and brand messaging. Meantime they are executing on their plan. They’ve already identified their top 30 target customers and the channels they will use to engage with them and started doing so. They have also amended their process for engaging with prospective clients and seen an immediate increase in engagement.
Lovely things Management Dynamics have said about working with us:
Jo and Charlotte ask the best, most thought-provoking questions which made us consider our business from a wide range of perspectives. It helped us get clarity on some current issues and enabled a strategy for the future to be laid out clearly. This was not just about our marketing, Jo and Charlotte helped us consider some of the fundamentals of our business. Their Brief workshop was a valuable insight and start, and since then working with them has opened up so many opportunities and ideas. They have taken the time to get under our skin and get to know Management Dynamics. It feels like they are an extension of our business, it’s a true partnership.
Alison Grieve, Director